differently. if it's cities, the cities of san francisco and san jose and los angeles. but, as for federalism, if you have a national popular vote system, you actually create incentives for states to race to the top rather than the bottom. we are going to make it easier for people to vote. one state same day registration. another state might make election day a paid holiday. we'll see different models competing state laboratories of experimentation. romney care as a precursor. obama care. states believe in states racing to the top. one of the aspects in this, i'm complaining about california and alabama get ignored. the opposite are you are in a swing state, you are innovative. there's this hilarious thing in columbus ohio yesterday, live tweeting the ads. to wrap up in columbus ohio, 45 of 45 ads were political ads. at a certain point, the amount of media markets and voters is fixed and limited. the amount of money is unlimited. it's all poured into the same place. my question for you, rick, when you brainstorm about a popular vote election, what it would look like, what would it look like?